The KNEEguru website is supported by advertising and donations from bulletin board users. We support the principle of ethical advertising.

The advertisements are intended to relate to the key content of each page, and we actively block as we find them any flagrantly non-relevant content offered by 'content-sensitive' advertisers, such as Google.

Advertising revenues play no part in influencing the content of the site.

We do not accept any advertiser who requests that we amend our content.

We have no influence on the content of the advertiser's site.

The information offered on the website is designed to support, not to replace, the relationship between patient and clinician. The revenue from this site is derived from context-sensitive advertising (Google Ads), affiliate advertising and individual donations from bulletin board users.