The funny thing about that article is that for both of my surgeries, going to Gainesville tended to turn many heads. The hospital staff, seeing on my wrist tag that I was from MD, just kept saying, "You came here? From MD?! But that's faaaaaar." At the hotel, when I gave the attendant my license, same thing: "You came here? To Gainesville? For a surgery like that?" I just kept saying "Yes, you all have one of the best surgeons in the country for these kinds of things and I would go to podunk if that's where he was operating out of." It's really a no-brainer.
They must be getting used to the traveling patients now, because when I was dealing with the people at the hospital and hotel they would start to ask and then would stop and say, "Oh, you must be here to see Dr. Sanders." :-)