Advertising on the KNEEguru website

The highly-focused KNEEguru venue offers opportunities to online advertisers to represent their knee-related products and services to our readers via a variety of ad slots and placements. Rates cater for CPD (cost-per-day), CPM (cost-per-1000 impressions) advertising and CPC (cost-per-click) models. Exclusive but time-based ad slots (proportiional to the size of donation) are available on the Information Hub to sponsors, where a text line and link accompanies the 300x250 pixel creative acknowledging the sponsorship.

The site is extensive and attracts 1.5 million visitors every year, and 67% of these are new unique visitors. The many pages of bulletin board discussions and old archived forum discussions are combed every day by new readers. The content section of the site is broad-based, and knee surgeons and physiotherapists contribute to content. There are over seven million page views per year.

Most of our traffic comes via search engines (76%). 8% comes via referring sites, and the rest are direct traffic (eg bulletin board members).