There is a very small team behind the day-to-day operations of the KNEEguru website, but there is a huge community of people involved in other ways - bulletin board members participating in learning and in helping others via the bulletin board, and medical professionals offering their time pro deo to produce authoritative content.
The KNEEguru website is owned by ftmg Associates Ltd, a UK-based limited company (company number 2893459; incorporated 1st February 1994) owned by Dr Sheila Strover. There is no commercial investor owning shares in the company. The domain http://.www.kneeguru.co.uk domain was first registered on 4th February 1997.
Dr Sheila Strover (BScHons MBBCh MBA) is Director of ftmg Associates Ltd and responsible for key strategy and the development of the content on the site. She is a medical practitioner (ex anaesthetist), with many years' experience working in a medical managerial capacity with the knee surgeons and physiotherapists at the Droitwich Knee Clinic and The Knee Foundation in the UK. She left those two organisations in 2003, and no longer has any commercial involvement with them.
Miss Kijika Rolle-Rowan is a Director with occasional involvement in strategic planning and operations.
Mrs Leah Davies is the technical person in the team and she handles all the systems that support interaction on the site, the site security and general server-side issues.
The Bulletin Board Community play an essential role in supporting newcomers to find answers to their questions, and their requests guide the production of new content on the site.
Guest Contributors support our work by helping with the production of the authoritative resources on the site - courses, tutorials, in-depth insights, and commentaries.
The KNEEguru website is a learning resource, where the standard is high but the language is accessible to the general public.
At the core of the site is the bulletin board, where a dedicated group of people have stayed faithful to the site and its ethos. They help newcomers to build up their understanding of anatomy and knee vocabulary, and then direct them to resources - both internal and external - where they should be able to better inform themselves about their own knee problem.
Resources include a dictionary, anatomical illustrations, lists of common conditions and symptoms, basic information on special topics, in-depth insights on selected topics, and sophisticated tutorials by experts in the field.
As this site is run by a medical professional, professional standards apply. The site is registered with the 'Health on the Net Foundation' (HONcode) and we work to their standards.
Although the content may be couched in lay terminology as far as possible, the material is sufficiently educational to be relevant even to medical professionals themselves.
As there is currently no commercial sponsor there is no skew of content due to pressure from sponsors. Every attempt is made to be honest with opinions and to give credit to professional sources.
The site is owned by a limited company with one shareholder, Dr Sheila Strover. The site revenues are predominantly from Google Adsense advertisements, which are clearly marked as 'advertisements'. Bulletin board users also donate small amounts from time to time, and these donations are reflected by 'Donor flags' against their usernames.
The site has in the past benefited from a philanthropic donor who wishes to remain anonymous, and who has a special interest in building the KNEEguru into a quality information resource for patients, as he himself has been a knee patient with difficult knee problems.
We hope in time to attract academic funding from offering the site with its vibrant bulletin board as a fieldsite for academic study. We also intend at a later date to introduce Premium Content, to involve commercial advertisers and to encourage sponsored academic material - but these will all be clearly marked so that all readers will understand the funding sources.